Problem 2. User could not easily navigate through site
Solution: Establish intuitive navigation
A. Follow best practices in navigation bar and footer
- Remove “Return Policy” and “Shipping.” These should only be in the footer
- Use search bar form field rather than an icon. Only 17% of participants utilized the search bar. This is likely because they were unable to locate it.
- Properly align navigation bar (see mobile “sports storage” nav)
Problem 3. Users could not navigate from product preview card to products details page
Solution: Follow standards for e-commerce usability flow
- Create a “shop now” button to enable users to navigate from product card to product details page